Elemental of Typography

Discussion : Elements of Typography

1. Tabulate the function of each elements such as;
   • Kerning
   • Tracking
   • Leading
   • Alignment
   • Ligatures
   • Hyphenation
   • Rag
   • Widows and Orphans

Use your own words, NO PLAGIARISM, and attach your reading or resources as an evidence.

Notes:

This question only valid in a week

Your are not recommended to use wikipedia, dictionary,com, meriam-webster, please use academic material such articles, journals, books, or any related to answer this question.

Unattended will affect your marks.

Thanks

 

ANSWER

Tabulate the function of each elements:

Orphan > one word that appears at the beginning of a column or a page.

Widow > one word at the end of a paragraph.

Alignment > An act of define reading area of page by separating the main text from the surrounding environment.

Kerning > The process of adjusting space between one characters.

Tracking > The process of adjusting space between group of characters

Leading > The space between lines of text.

Hyphenation > An automated process of breaking words between lines to create more consistency across a text block.

Ligature > An act where 2 or more letters combined into 1 character.

Rag >  irregular vertical margin of block type.

https://www.crazyegg.com/blog/typography-design-elements/

10 Rules to Help You Rule Type

 

 

Project 4: Kinetic Typography in PowerPoint 

Create a kinetic type animation using Powerpoint, to accompany an audio clip of your choice.

THE SPECS

• The animation should be no shorter than 15 seconds and no longer than 3o seconds.
• The dimensions of the video must be 1280 pixels by 720 pixels, at a frame rate of 29.97 fps.
• The final video will be output in the quicktime video format.
• Upload quicktime video to your Youtube account and then send me the link to the video by email.

AUDIO

Your audio clip can be from a film, tv, music, spoken word poetry, recorded from your phone, etc. There are many sites online that allow free downloads of short audio clips. The following is a link is a collection of several of these sites.

• Extensive Audio Clip Site
• 55-great-websites-to-download-free-sound-effects
• To record audio from Youtube you can use the free software Youtube to MP3 for Mac.
• To record any other system audio from your computer you can use the free software Audio Hijcack.

THE PROCESS

STORYBOARD – The first step in creating an animation of any sort is storyboarding your keyframes. The storyboard is a sequence of drawn panels that depict the main sections of your animation, also called keyframes. What you want to think about here is what is going to be on the screen when and how it is going to both enter and exit your screen. The drawings don’t have to be great, just clear.

CREATE DIGITAL ASSETS – The artwork that is to be animated should be created in either Illustrator or Photoshop. Both programs have good integration with PPT, however Illustrator, being vector based allows for resolution independent graphics.

IMPORT ASSETS INTO PPT – This includes all graphic artwork as well as audio. After Effects supports almost any type of file format.

BEGIN ANIMATION – This, of course, is what we will be spending much of our time completing.

EXPORT FINAL MOVIE – Export your final movie to quicktime video using the h.246 codec.